WordPress · Local Business · SEO
Roque Asesoría y Seguros
Full website renewal for an advisory and insurance brokerage firm in Martos, focused on improving their brand image and attracting clients through Google search visibility.
Professional work. Developed for a real client in Martos, Jaén.
The challenge
ContextThe firm had an outdated website that neither conveyed their professional standing nor appeared in relevant search results. They needed a renewed digital presence that would properly represent their fiscal, labour, legal advisory and insurance brokerage services.
The project required building a site with enough content depth to rank for relevant local searches, covering each service area with its own dedicated page.
The design also needed to convey trust and professionalism, consistent with an established firm in their sector, without relying on generic page builders that would limit the expression of their brand identity.
The solution
The site was built in WordPress using custom HTML and CSS on a base template, without heavy page builders, to maintain full control over design and performance.
Each service area (fiscal, labour, legal advisory, insurance brokerage, administrative procedures) has its own dedicated page with specific content and semantic structure oriented toward local SEO.
The design incorporates the firm's visual identity and facilitates direct contact by phone and WhatsApp, reducing friction for potential clients.
Technical approach
WordPress with a base template
WordPress as the management system with a near-blank template, building the presentation with custom HTML and CSS.
Per-section HTML layout
Each page type (home, services, about, contact) has its own HTML structure adapted to its purpose.
Service-based content architecture
Individual pages for each service area, with specific content responding to the searches of potential clients.
Local SEO and semantic structure
Heading hierarchy, meta titles, descriptions and structured markup oriented toward local search positioning in Jaén.
Frictionless direct contact
WhatsApp and phone CTAs integrated throughout the site to facilitate immediate contact without intermediate steps.
Performance optimisation
Optimised images, minimal plugins and a lightweight configuration to ensure adequate loading speed.
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Outcome
The new site gives Roque Asesoría y Seguros a modern and professional digital presence that reflects the strength of the business. The locally SEO-oriented content architecture lays the foundation for the firm to appear in relevant searches within their area, attracting clients organically and surpassing the visibility of their previous website.
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