WordPress · Professional Services · Local SEO
Cristina Pardo Psicóloga
Professional website for a Madrid-based psychologist with dedicated service pages, focused on direct contact and local SEO visibility.
The challenge
ContextThe psychologist needed a digital presence that explained her methodology and the areas she treats (anxiety, self-esteem, depression, trauma, EMDR therapy) specifically for each patient profile, supporting local client acquisition in Madrid.
The project required building an extensive content architecture with around 17 pages, where each service area had its own dedicated page — avoiding presenting therapy as a generic offering.
The solution also needed to be lightweight and maintainable: no heavy page builders, no custom PHP development, and with the professional able to manage content autonomously.
The solution
A WordPress site was implemented using a near-blank template as the management base, building the visual presentation directly in custom HTML without relying on page builders.
Each treatment area (anxiety, self-esteem, depression, trauma, EMDR therapy...) has its own dedicated page. Conversion focuses on direct WhatsApp and phone calls, removing the contact form to reduce friction.
The structure includes full legal pages and is prepared for local SEO positioning in Madrid.
Technical approach
WordPress with a blank base template
A near-blank template is used as the management system, building the visual presentation with custom HTML without relying on page builders or custom PHP.
Per-page HTML layout
Each page type (home, services, contact, legal) has its own adapted HTML structure, maintaining visual consistency without technical overhead.
Extensive content architecture
Around 17 pages including home, profile, methodology, specific services, consultation information and legal pages.
Direct conversion via WhatsApp and phone
No contact form: CTAs link directly to WhatsApp and phone calls, reducing friction and concentrating conversion.
Local SEO and semantic structure
Heading hierarchy, meta titles, descriptions and preparation for local search positioning in Madrid.
Optimisation and dependency removal
Optimised images, removal of unnecessary plugins and a lightweight configuration for a fast and easy-to-maintain site.
Project gallery
Outcome
The site provides a structured and professional digital presence where each potential patient finds information directly related to their situation. The area-specific content architecture, direct contact CTAs and preparation for local SEO in Madrid lay the foundation for organic client acquisition.
Explore more of my work
Review more professional and academic projects across business software, web development and system integrations.